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About Us

Established in 2005, Decision Power, Inc., St. Paul, Minnesota,  is a family-owned company that develops, distributes, and supports record-keeping software for pork and poultry producers.


Over the past fifteen years, Decision Power’s SwineBooks Pro® has become the record-keeping software of choice among a significant and growing number of producers in the U.S. and Canada.  Decision Power has built its reputation as a company that provides excellent software, coupled with outstanding training and support.


Our production and financial management software is intuitive and easy to use.  Plus, we enjoy working closely with our customers so they maximize the benefits of using the software, and we welcome suggestions and requests for program features.



William E. Marsh, Ph.D.,

President, Decision Power, Inc.


Founder and president of Decision Power, Inc., since 2005, Will Marsh owns, develops and supports SwineBooks Pro®, a complete record keeping system for pork producers.


Will brings to SwineBooks many years of experience with agricultural software development and education in the pork production industry.


Born on the southwest coast of England, Will earned a Bachelor’s Degree in Agriculture in England, followed by a Master’s Degree in Agricultural Economics and a Ph.D., College of Veterinary Medicine, both at the University of Minnesota.


He served on the College of Veterinary Medicine faculties at the University of Pennsylvania and the University of Minnesota, before establishing a consulting and software distribution business in 1998.



Geoffrey Marsh

Chief Technical Officer, Customer Support Specialist


If you have a technical problem, a data entry or report question, ask for Geoffrey.  He is our Chief Technical Officer and Customer Support Specialist.  Beyond his vast computer and software skills, he is a patient and talented teacher.


Geoffrey honed his business, computer and customer service skills through establishing and running his own computer tech support business for individuals and small business owners.